Over the Top (OTT) Services Market - Premium and Subscription Emerge as Leading Segment Based on Business Model
OTT services are delivered over internet service provider's channel, however they have no involvement of any sort in planning or provisioning the service. As these services are directly offered to consumers 'over the top' of internet service provider's network, they are called as over the top services. Smartphone penetration and affordable high speed mobile internet packages are the major drivers for the OTT service market. The compatibility of the smart devices with these OTT services have made it possible to...
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