Europe Beer Market: Energy Drinks Could Pose a Threat, Says TMR
The European beer market is highly diversified owing to the presence of a large number of regional and international players. Players in the beer market are competing with each other on the basis of quality of beer and price of beer. The brand name and distribution are two other factors on the basis of which, beer companies are making their gains. Some of the key companies in the European beer market are: Heineken N.V, Diageo, Anheuser-Busch InBev, SAB Miller PLC,...
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