Global Non-Alcoholic Drinks Market: Production Volume to Reach 1,289 Bn Liters by 2020, Says TMR
The intense rivalry among leading participants characterizes the competitive landscape of the global market for non-alcoholic drinks, states a new study by Transparency Market Research (TMR). The top players, such as Nestlé, Coca-Cola, Danone, PepsiCo, Attitude Drinks, Calcol, A.G. Barr, Dydo Drinco, LiveWire Ergogenics, and Dr Pepper Snapple, are actively concentrating on expanding their product portfolios by introducing new flavors. Over the coming years, these players are anticipated to uptake price differentiation strategy in order to sustain in this competitive...
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