GSMA Embedded Sim Market - Short-Term Growth Will Be Fueled by Wearable, Consumer Electronics and Internet of Things
GSMA mobile operators have long relied on bundling smartphones with their services to grow their customer base and reduce churn. There are three stages in the development cycle of network operator. When smartphones were first introduced, operators have been able to tie customers into long-term contracts and locking smartphones to their networks. As smartphone adoption has increased with increased innovation, consumers have started to move towards SIM-only plans. These plans can be used in combination with consumers' current smartphones. This...
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