In-Depth Analysis on Marketing to Moms in U.S., Covering Trends and Consumer Preference – September 2017
Millions of moms in the U.S. have emerged as in important consumer category for marketers to understand, as mom usually make the grocery purchases for the entire household. Despite the changing social dynamics that sees a higher number of unmarried women having children in much later stages of life and fewer children-bearing, some traditional norms continue to exist. As compared to dads, moms are more likely to feel that managing household requirements is a part of the parenting role. In...
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