Mobile Wallet Market: Clear Understanding of the Competitive Landscape and Key Product Segments
The global market for mobile wallets is highly consolidated in nature and led by a few key players, states a research report by Transparency Market Research. In 2012, the leading players, including Paypal, Google Wallet, and ISIS (Softcard) collectively represented a share of 70% in the global mobile wallet market. Being a price-sensitive market, interoperability is considered to be the key factor fuelling the growth of the market. Additionally, frequent partnerships between competitors for standardization are expected to supplement the...
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