Licensed Sports Merchandise Market Growth, Increasing Demands - Focus on North America: 2016 Edition
Sports licensing forms a significant portion of overall licensed merchandise market in North America. Sports licensing covers licensing of logos, symbols, names of varied sports organizations and team players. These items are owned by sports institutions which are known as licensors and they lease the rights to use their property to licensees in return of royalty. Licensed sports merchandise is sold through entire range of retail which includes super markets, drug stores, departmental stores, specialty stores and online stores. Merchandising...
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