Precise Study on U.K. TV Viewing Habits Highlights Players Innovations & Market Share Analysis
Television viewing habits continue to evolve as consumers become more accustomed to accessing content on any screen and device, worldwide. A fact that cannot be denied is that television set is still the primary device on which people watch both live and on-demand content. The growing penetration of smart TVs and the addition of more apps to set-top boxes have helped cement the continued centrality of televisions. A new study, examining the television viewing habits of consumers in the UK...
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