Customer-Centric Merchandising & Marketing Market to Remain Lucrative During 2017 - 2025
'The customer is always right' is the oldest slogan taught to every marketing person, manager and prospective student. In reality, what the customer wanted (or thought they wanted) was decided not by them but the company corporate headquarters. This was the situation for several decades but not anymore. Customers today are well-informed, educated, and know exactly what they want. Higher customer expectations and rising awareness has led to the formation of the Customer-Centric Merchandising & Marketing Market. While many retailers...
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