Marketing Automation Software Market 2018 Global Analysis by Key Players – HubSpot, Marketo, Act-on Software, Salesforce, Adobe Systems, Oracle, Infusionsoft
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
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