Global Vitamin Ingredients Market: Focus of Consumers Shifted from Curing Diseases to Preventive Healthcare Supplements Growth
The global vitamin ingredients market has been envisioned in a report by Transparency Market Research (TMR) to bear a decidedly competitive and concentrated vendor landscape. In 2015, top five players, viz. Lonza, Amway, Koninklijke, DuPont, and BASF, operating in the market had secured close to a 70.0% share. Continuing partnerships, acquisitions, and mergers could further stimulate the competition in the market. However, the scenario of the five players accounting for a dominating consolidated share in the market has not been...
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