Complete Report on Co-Branded and Affinity Cards Market Competitive Landscape, New Projects and Investment Analysis, Region, Application, Trends, Competitive Market Share
To issue co-brand credit cards, retailers must partner with financial institutions. Often financial institutions are the acquisition banks of retailers. This simplifies the co-branded card transaction process and relies on the acquiring bank's network processor. In other cases, retailers may work with third-party credit card providers. In all situations, the network processor is the primary logo displayed on co-branded credit cards with retailers. American Express and Discover are two companies that provide a unique co-branded card relationship that can serve...
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