Demand Side Platform (DSP) Software Market 2022: Future Prospects, Research, Present Scenario, Trends and Forecast with Top Key Players MediaMath, DoubleClick, Dataxu
Demand-Side Platforms (DSPs) are used by digital advertising buyers, advertisers, agencies, ad networks to help them manage programmatic ad buying across ad exchanges. DSPs are the flip side of supply-side platforms, which are software platforms used by publishers to manage the sale of their digital advertising inventory on ad exchanges. Whereas SSPs are used to help publishers sell as much inventory at as high a price as possible, DSPs are used by digital ad buyers to reach their target audiences...
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