Hair Care Market: Recent Industry Developments and Growth Strategies Adopted by Players
Henkel, L'Oreal S.A, Procter & Gamble, and Unilever that collectively held more than 55% of the global hair care market in 2015 depict a considerably consolidated vendor landscape, as per a research report by Transparency Market Research (TMR). To maintain a strong presence, product innovation has thus far been the most successful business strategy for companies in the hair care market, says the author of the report.
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