Boston, MA -- (SBWIRE) -- 06/26/2014 -- Towards the end of the review period, an increasing number of Chinese consumers became convinced that fish and seafood contains more quality protein, less fat and fewer calories than meat thus it is healthier and more nutritious. In addition, more consumers have indicated a preference for unprocessed fish and seafood due to freshness, which makes it more suitable for their home cooking. Therefore, fish and seafood recorded the highest total volume growth among all main categories of fresh food...

Euromonitor International's Fish and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report:

- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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