Boston, MA -- (SBWIRE) -- 10/23/2013 -- During the review period competition amongst manufacturers offering fortified/functional products tightened significantly. Functional products introduced by large international players which proved to be demanded by the market were copied by other manufacturers. Even private label products with probiotic functions appeared by the end of the review period. Manufacturers trying to avoid competition had to experiment with new functional product claims and new target groups. This became the main...

Euromonitor International's Fortified/Functional Packaged Food in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: FF Baby Food, FF Bakery Products, FF Confectionery, FF Dairy, FF Meal Replacement, FF Noodles, FF Oils and Fats, FF Pasta, FF Snack Bars, FF Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fortified/Functional Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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