Fortified/Functional Packaged Food in Russia - New Report Available
During the review period competition amongst manufacturers offering fortified/functional products tightened significantly. Functional products introduced by large international players which proved to be demanded by the market were copied by other manufacturers. Even private label products with probiotic functions appeared by the end of the review period. Manufacturers trying to avoid competition had to experiment with new functional product claims and new target groups. This became the main...
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