Boston, MA -- (SBWIRE) -- 07/14/2014 -- Fragrances started to benefit from slowly improving economic conditions in 2013. Real incomes slightly increased, thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit price growth was also moderate, which resulted in 2% current value sales growth. Market growth however was limited by significant sales of counterfeit fragrances, which are usually transported from the Far East and widely available in internet shops, in small, independent beauty outlets and in outdoor markets.

Competitive Landscape

Avon Cosmetics Hungary Kft maintained its leading position in fragrances in 2013 accounting for a 19% value share. Avon is very popular among Hungarian women with its continuously renewing fragrance supply, since products are affordable and due to the wide network of Avon Advisors, widely available even in the country. Procter & Gamble ranked second with a 13% value share due to the success of its male brands, Old Spice and Gillette. Coty Hungary Kft ranked third with a 12% value share, since the company markets such popular brands as adidas, Cerruti and Lady Gaga.

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Industry Prospects

Fragrances will continue to recover from crisis and will report slowly increasing sales from year to year between 2013 and 2018. Being well-groomed is increasingly important for Hungarians and pleasant scent is also an important expectation from people. Increasing demand will be supported by rising household incomes, thus consumers will be able to spend more on fragrances than they could over the review period. Nevertheless, growth will be not dynamic: Value sales are expected to increase by a moderate CAGR of just 1% at constant 2013 prices, to 2018.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Hungary?
- What are the major brands in Hungary?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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