Fragrances in Hungary - New Market Study Published
Fragrances started to benefit from slowly improving economic conditions in 2013. Real incomes slightly increased, thus consumers were able to spend more on such non-essential, luxury products as fragrances. Volume sales increased slightly while unit price growth was also moderate, which resulted in 2% current value sales growth. Market growth however was limited by significant sales of counterfeit fragrances, which are usually transported from the Far East and widely available in internet shops, in small, independent beauty outlets and in...
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