Boston, MA -- (SBWIRE) -- 07/09/2012 -- Increasing health-consciousness and intensive marketing activities from manufacturers boosted the growth of the category in 2011. Nigerians are traditionally heavy consumers of fruit and vegetables sold fresh and prevalent at roadsides. With a growing need for convenience among a larger working population, which is also more educated and therefore more health-conscious, fruit/vegetable juices in packaged formats have increased in popularity. Furthermore, given the growing incidence of...

Euromonitor International's Fruit/Vegetable Juice in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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