Fruit/Vegetable Juice in Nigeria - New Market Report Now Available
Increasing health-consciousness and intensive marketing activities from manufacturers boosted the growth of the category in 2011. Nigerians are traditionally heavy consumers of fruit and vegetables sold fresh and prevalent at roadsides. With a growing need for convenience among a larger working population, which is also more educated and therefore more health-conscious, fruit/vegetable juices in packaged formats have increased in popularity. Furthermore, given the growing incidence of...
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