Gamification Market Growth, Trends and Forecast 2017-2021: Top Players Are BADGEVILLE, BigDoor Media, Bunchball, Gigya

The global gamification market to decline at a CAGR of (30.37%) during the period 2017-2021.


Albany, NY -- (SBWIRE) -- 04/30/2018 -- Gamification implements game mechanics in a non-gaming context to drive user engagement and solve problems. Some of the popular game mechanics include badges, reward points, ranking, and challenges. The objective is to engage users through a gaming environment. This is an effective technique because people have been trying to merge work with play in many aspects such as loyalty programs of businesses, educational video games, and rewarding schoolchildren for homework.

Covered in this report

The report covers the present scenario and the growth prospects of the global gamification market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of gamification solutions.

The market is divided into the following segments based on geography:

Technavio's report, Global Gamification Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
BigDoor Media

Other prominent vendors
Lithium Technologies

Market driver
Increased requirement for data on customer behaviour
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Market challenge
Gamification can be ineffective
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Market trend
Increasing penetration of customized marketing
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Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?