Gamification Market Growth, Trends and Forecast 2017-2021: Top Players Are BADGEVILLE, BigDoor Media, Bunchball, Gigya
Gamification implements game mechanics in a non-gaming context to drive user engagement and solve problems. Some of the popular game mechanics include badges, reward points, ranking, and challenges. The objective is to engage users through a gaming environment. This is an effective technique because people have been trying to merge work with play in many aspects such as loyalty programs of businesses, educational video games, and rewarding schoolchildren for homework.
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