Boston, MA -- (SBWIRE) -- 05/14/2014 -- General Mills continues its worldwide growth in packaged food, although it is challenged in key categories by lower growth in the mature US market. Integration of its key acquisitions (Yoki Alimentos SA and the Yoplait brand) has propelled the company into Brazil and emerging markets. If General Mills can leverage its Brazilian channels to promote sweet and savoury snacks and snack bars via sports, it could repeat value sales gains achieved at the London 2012 Olympics here in 2014 and 2016.
Euromonitor International's General Mill Inc in Packaged Food (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
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Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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