General Mill Inc in Packaged Food (World) - New Market Study Published
General Mills continues its worldwide growth in packaged food, although it is challenged in key categories by lower growth in the mature US market. Integration of its key acquisitions (Yoki Alimentos SA and the Yoplait brand) has propelled the company into Brazil and emerging markets. If General Mills can leverage its Brazilian channels to promote sweet and savoury snacks and snack bars via sports, it could repeat value sales gains achieved at the London 2012 Olympics here in 2014 and...
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