Pune, India -- (SBWIRE) -- 12/12/2018 -- "The Global Augmented Reality (AR) Market Overview:
Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are ""augmented"" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
The Asia-Pacific augmented reality industry accounted for over 19% in 2015, growing at a CAGR of over 80% from 2016 to 2024. China is expected to drive the regional growth with the increasing investments in AR devices and software. The mobile AR market in China is driven by the proliferation of the smartphone industry. Local vendors such as Renren, Tencent and Baidu have invested in the technology and are expected to launch numerous mass-consumer apps that is projected to determine high level of penetration among the customers.
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Market Segmentation by Companies of the report: , Google, Microsoft, Vuzix, Samsung Electronics, Oculus VR, Eon Reality, Infinity Augmented Reality, Magic Leap, Blippar, Daqri, HTC, Playstation, Avegant, OSVR, Zeiss, Visus, FOVE, StarVR
Segmentation by Product type: , Augmented Reality Glasses, Augmented Reality Display, Other
Segmentation by Application: , Game, Medical, Aerospace & Defence, Others
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