Albany, NY -- (SBWIRE) -- 04/26/2016 -- Food intolerance and allergies have become a growing public health concern, impelling consumers to demand products that cater to their specific dietary requirements. The global market for gluten-free foods is therefore rocketing. Rising incidence of coeliac disease, which is an autoimmune disease causing the human immune system to react to gluten – a protein present in barley, rye, and wheat, is also noted worldwide. The only possible treatment for this condition is strictly adhering to a lifelong gluten-free diet. For those who are newly diagnosed with the condition, the thought of sticking to a strict-gluten free food may at first seem daunting. However, the market today has several varieties of gluten-free food products to satiate the cravings of people diagnosed with the condition. Alongside the availability of several product options, growing consumer awareness regarding the health benefits of gluten-free food is also aiding the growth of the gluten-free food market.

Transparency Market Research has recently released a market report that illustrates the prevailing trends in the global gluten-free food market. The report pegs the value of the global gluten free food market at US$2.8 bn in 2014. By 2021, the market is anticipated to reach US$4.9 bn, exhibiting a positive CAGR of 7.70% during the period.

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Increasing Number of People Demanding Gluten-Free Food Boosts Global Market

For years, gluten-free food products remained a niche category in the global food market. The availability of these foods was also unheard of except in a few specialty health food stores. However, the market dynamics for gluten-free food have changed with increasing enthusiasm of consumers, following in the footsteps of famous celebs who promoted gluten-free diets. Since the demand for gluten-free food is significantly high at present, it is not difficult to come across these healthy food products in conventional hypermarkets or supermarkets. In some cases, these stores have aisles dedicated exclusively to gluten-free packaged food displayed alongside diabetic and lactose-intolerance foods.

Europe Emerges as Leading Market for Gluten-Free Food

While an increasing number of consumers worldwide are demanding gluten-free food products, the majority of the demand comes from Europe. According to the latest market surveys, Europe accounted for over 52.5% of the global gluten-free market in 2014, while North America held about 23.2%. The Europe market for gluten-free foods is anticipated to exhibit a CAGR of 5.50% and 5.0% in terms of revenue and volume, respectively, between 2015 and 2021. Favorable opportunities for health food in North America boost the growth opportunities for the gluten-free food market in the region. Furthermore, the increasing pool of coeliac disease patients in the U.S., together with positive consumer reaction, is aiding the growth of the gluten-free food products market in North America.

The proliferation of gluten-free diets and food products has not remained limited to supermarkets. Several restaurants and popular names in the hospitality industry now cater to consumers demanding gluten-free meals, including Las Iguanas, Caffè Nero, Wagamama, and Domino's Pizza. This bodes well for the gluten-free foods market in the coming years.

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