Boston, MA -- (SBWIRE) -- 08/29/2013 -- With the increased presence of the informal sector in the marketplace, modern grocery retailers reacted by diversifying store portfolios to generate consumer interest and boost customer numbers. The product and service offer included bakeries, foodservice outlets, fresh vegetables, cosmetics, hairdressers, apparel and furniture, all under one roof at attractive prices. Food continued to account for the largest share of selling space. The convenience element is a key draw for consumers and is...

Euromonitor International's Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

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Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Grocery Retailers market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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