Grocery Retailers in Kenya: New Research Report Available at Fast Market Research
With the increased presence of the informal sector in the marketplace, modern grocery retailers reacted by diversifying store portfolios to generate consumer interest and boost customer numbers. The product and service offer included bakeries, foodservice outlets, fresh vegetables, cosmetics, hairdressers, apparel and furniture, all under one roof at attractive prices. Food continued to account for the largest share of selling space. The convenience element is a key draw for consumers and is...
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