Boston, MA -- (SBWIRE) -- 08/13/2014 -- In 2013, hair care registered important changes in product formulas, highlighting new ingredients that generate a positive impact because of their benefits. Components such as vitamins -biotin- proteins -keratin- calcium and amino acids were some ingredients that revolutionised hair care. Consumers perceive that those additional benefits have a positive effect on hair care, impacting positively on demand. Many companies were active in reformulating their products, including Unilever de Argentina SA, Alicorp Argentina SCA and Procter & Gamble Interamericas Inc.

Competitive Landscape

Unilever de Argentina SA led hair care with value share of 29% in 2013. The company has a wide portfolio of brands highlighting Sedal, Dove, Clear and Helene Curtis. Unilever consistently runs important advertising campaigns and promotions. Among the most prominent advertising campaign is "Todos te miran" (Everybody looks at you).The purchase of shampoo and conditioner Sedal gave the consumer the chance to win free sessions for Figurella (a company dedicated to beauty and body modelling) and also many products from Sedal.

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Industry Prospects

Despite the adverse economic context, a strong renovation of formulas and ingredients that give additional benefits to consumers are expected. Companies such as Unilever, Procter & Gamble and L'Oreal will continue to launch new products and make important advertising campaigns. Over the forecast period, hair care is predicted to register a volume CAGR of 1%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Argentina?
- What are the major brands in Argentina?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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