Hair Care in Argentina - New Market Report
In 2013, hair care registered important changes in product formulas, highlighting new ingredients that generate a positive impact because of their benefits. Components such as vitamins -biotin- proteins -keratin- calcium and amino acids were some ingredients that revolutionised hair care. Consumers perceive that those additional benefits have a positive effect on hair care, impacting positively on demand. Many companies were active in reformulating their products, including Unilever de Argentina SA, Alicorp Argentina SCA and Procter & Gamble Interamericas Inc.
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