Fast Market Research recommends "Hair Care in Hong Kong, China" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 10/10/2014 -- Hair care accounted for a slightly slower current value growth in 2013 as compared to 2012, due to the already high penetration of basic hair care products such as shampoo. The increased sophistication and image consciousness of consumers also saw them more willing to invest time in taking care of their hair by using separate shampoos and conditioners for a more complete effect instead of relying on 2-in-1 products. The continued current value decline for 2-in-1 products thus further constrained the overall performance of hair care in 2013.
Procter & Gamble HK Ltd rose in value share to reach 19% in 2013, thereby consolidating its lead in hair care. The player's strong portfolio of brands such as Pantene and Vidal Sassoon was key in contributing to its leadership in hair care over the review period. It also invested in heavy marketing campaigns for its brands so as to arouse consumers' interest.
View Full Report Details and Table of Contents
Hair care is projected to record a slower constant value growth in the forecast period versus the review period, in view of the mature demand for basic products such as shampoos. Declining demand for 2-in-1 products in favour of separate shampoo and conditioner to achieve a more complete effect will constrain the overall performance of hair care in the forecast period. Consumers' rising disposable incomes will also boost their willingness to invest in conditioners, particularly hair treatment masks, or salon hair care products so as to keep up their hair condition.
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hair Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in Hong Kong, China market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Hair Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
Which types of styling agents are most common?
How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Beauty and Personal Care in Hong Kong, China
- The Future of the Haircare Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Skincare Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- Hair Care in Austria
- The Future of the Oral Hygiene Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- Hair Colorants Market in Hong Kong: Market Profile to 2017
- Hair Care in Lithuania
- Facial Care Market in Hong Kong to 2017
- Denture Care Market in Hong Kong: Market Profile to 2017
- Hair Care in Peru