Boston, MA -- (SBWIRE) -- 02/18/2013 -- Despite continuing economic uncertainty, the home care category posted strong growth in 2011 in Bulgaria, an improvement on the weaker growth seen earlier in the review period. This situation is spurred by the significant reduction of prices because of various price promotions in the middle of this year undertaken by the key players. The effect was only partially offset by the introduction of home care products with higher price positions such as the liquid detergents.

Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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