Home Care in Bulgaria - New Market Report Now Available
Despite continuing economic uncertainty, the home care category posted strong growth in 2011 in Bulgaria, an improvement on the weaker growth seen earlier in the review period. This situation is spurred by the significant reduction of prices because of various price promotions in the middle of this year undertaken by the key players. The effect was only partially offset by the introduction of home care products with higher price positions such as the liquid detergents.
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