Boston, MA -- (SBWIRE) -- 09/06/2013 -- In 2012 the current value growth of the home care market was slower than the review period annual average, although the difference was not hugely significant. The slowdown in the Bulgarian economy, which commenced in 2009, was still evident, and also impacted the value sales of products for maintaining home hygiene. Not all categories performed equally, with laundry care, home insecticides and air care being the most successful. On the other hand, mature categories such as bleach showed very...

Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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