"Home Care in Bulgaria" Published
In 2012 the current value growth of the home care market was slower than the review period annual average, although the difference was not hugely significant. The slowdown in the Bulgarian economy, which commenced in 2009, was still evident, and also impacted the value sales of products for maintaining home hygiene. Not all categories performed equally, with laundry care, home insecticides and air care being the most successful. On the other hand, mature categories such as bleach showed very...
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