Boston, MA -- (SBWIRE) -- 09/08/2014 -- In 2013, disposable incomes increased and the economy began to slowly recover. Pakistanis spent more on home care products as awareness of them increased among urban consumers. The leading manufacturers increased their efforts to raise awareness of home care products among consumers through massive advertising campaigns, such as that from Reckitt Benckiser Pakistan, and increasingly promoted their products through all available media formats. The major focus of Reckitt Benckiser Pakistan's...

Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report:

- Get a detailed picture of the Home Care market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market's major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop

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