Home Care in Pakistan - New Report Available
In 2013, disposable incomes increased and the economy began to slowly recover. Pakistanis spent more on home care products as awareness of them increased among urban consumers. The leading manufacturers increased their efforts to raise awareness of home care products among consumers through massive advertising campaigns, such as that from Reckitt Benckiser Pakistan, and increasingly promoted their products through all available media formats. The major focus of Reckitt Benckiser Pakistan's...
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