Boston, MA -- (SBWIRE) -- 07/24/2012 -- Market saturation in the furniture and furnishings category continued also in 2011. The leading retail outlet chains expanded rapidly in the last decade creating a surplus in selling space, which came to 22 million sq m in 2010, according to the Bundesverband des Deutschen Mobel, Kuchen und Einrichtungsfachhandels (the furniture trades association). This has led to severe price competition amongst the leading retailers, which eroded the value growth in the category.

Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

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Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Home Furnishings market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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