Home Furnishings in Germany - New Market Report Now Available
Market saturation in the furniture and furnishings category continued also in 2011. The leading retail outlet chains expanded rapidly in the last decade creating a surplus in selling space, which came to 22 million sq m in 2010, according to the Bundesverband des Deutschen Mobel, Kuchen und Einrichtungsfachhandels (the furniture trades association). This has led to severe price competition amongst the leading retailers, which eroded the value growth in the category.
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