Boston, MA -- (SBWIRE) -- 08/13/2014 -- Volume sales of home laundry appliances recorded moderate growth in 2013, though posting slower growth compared to the previous year. The slight decline in demand was largely due to a repeal of the government subsidy on energy-efficient washing machines, which was established in 2012 to push awareness of energy-saving home appliances. The subsidy was a key driver for sales of energy-efficient major appliances in 2012, but was repealed in 2013 to fuel growth in other areas within consumer appliances.

Competitive Landscape:

Home laundry appliances continued to be led by Panasonic with a 28% volume share in 2013. The Japanese brand was well established in Taiwan, with its strong brand positioning and advanced product innovation helping to gain a great deal of confidence from Taiwanese consumers. In 2012, Panasonic launched ECO NAVI, a premium product range of energy-efficient home laundry appliances, which was a large driver of sales for the brand in 2013.

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Industry Prospects:

Volume sales of home laundry appliances are expected to record only moderate growth over the forecast period. The category was fairly developed as at the end of the review period with high household penetration of home laundry appliances, mainly washing machines. Much of the forecast growth will be fuelled by consumers looking to upgrade or replace their existing home laundry appliances.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Home Laundry Appliances in Taiwan?
- What are the major brands in Taiwan?
- What is the average volume capacity for washing machines in Taiwan?
- Has there been a shift from front loading to top loading washing machines?
- What is the sizing of automatic versus semi-automatic washing machines in Taiwan?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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