Boston, MA -- (SBWIRE) -- 01/27/2015 -- Homeshopping remains a niche segment in Peru, representing only 3% of total value sales within non-grocery specialists in 2014. There is little tradition of the use of this channel as Peruvian consumers are used to touch, compare products within a store and try them out before purchasing. Moreover, there is a widespread perception that homeshopping?s products are not as reliable or effective as advertised. Furthermore, the prices of these products are significantly higher than similar products within store-based retailing, which also contributes to limiting demand. As a result, homeshopping achieved only 5% growth in current value terms in 2014, a performance in line with that observed the previous year.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Peru market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Who are the leading retailers in Peru?
- What products continue to sell well through the homeshopping channel?
- How is the homeshopping channel being affected by the growth of internet retailing?

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