Homeshopping in Peru - New Study Released
Homeshopping remains a niche segment in Peru, representing only 3% of total value sales within non-grocery specialists in 2014. There is little tradition of the use of this channel as Peruvian consumers are used to touch, compare products within a store and try them out before purchasing. Moreover, there is a widespread perception that homeshopping?s products are not as reliable or effective as advertised. Furthermore, the prices of these products are significantly higher than similar products within store-based retailing, which...
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