Future Market Insights

How Transformative Trends in Masa Corn Products Market Are Molding Strategies of Cargill, Incorporated, Gruma, S.A.B. De C.V

Future Market Insights has announced the addition of the "Masa Corn Products Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment; 2017 – 2027" report to their offering

 

Valley Cottage, NY -- (SBWIRE) -- 06/14/2019 -- The consumer preferences are drifting towards healthy and convenient food options leading to demand for new innovative food products. Masa corn flour is extensively used in Mexican food preparations and is becoming a popular alternative to wheat flour owing to its nutritional value. Masa flour also known as corn flour or masa harina is a traditional flour of Latin America which is prepared by finely grounded dried corn seeds that are being either cooked or soaked in solution of water and lime which gives it a soft texture and also contributes to the pleasant taste of masa corn products. Masa corn flour is used to make wide variety of products such as tortillas, tamales among others. These products can be formed with different forms of masa corn flour which provides thickness and substances to these products. Being alkaline in nature, masa corn products also helps to provide certain health benefits.

Global Masa Corn Products Market: Drivers and Restraints

The masa corn products market is primarily driven by the increasing demand for healthy and innovative food products. The instant and easy to use masa corn flour boosts the market for masa corn products, as these preparations can be prepared domestically. Thus, convenient food property is driving the market for masa corn products. Moreover, masa corn products undergo nixtamalization process that involves alkaline cooking which provides significant health benefits such as they represents a rich source of carbohydrate, protein and fats and also enhance the vitamin content particularly vitamin B and vitamin C. Hence, providing healthy alternatives to the consumers. Moreover, masa corn products are considered to be gluten free and cholesterol free. Hence, changing behaviour pattern and adoption of healthy lifestyle among consumers contributes to robust demand for masa corn products.

However, untreated corn is considered to be a predisposition factor for pellagera especially in African countries. Hence, careful processing is required in the preparation of masa corn products. Moreover, there is lack awareness among consumers regarding the products manufactured by masa corn across various regions may also restrain the growth of masa corn products market.

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Global Masa Corn Products Market: Segmentation

On the basis of product type, masa corn products market is segmented into:-

Yellow masa corn

White masa corn

On the basis application, masa corn products market is segmented into:-

Tortillas

Tamales

Corn Chips

Tacos

Others

Global Masa Corn Products Market: Region wise Outlook

The global masa corn products market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan, Latin America and, North America. Latin America holds the major share in the global masa corn products market. Masa corn flour is a traditional dough flour of Latin America, thus significantly contributing in the growth of masa corn products. North America accounts for relatively substantial share in the masa corn products market. As masa corn is considered to be reach in folic acid, US government is making initiative to increase folic acid intake especially among Hispanic women through fortification of masa corn flour and its associated products. Thereby, spurring the demand for masa corn products in North America. However, owing to lack of awareness regarding the applications of masa corn flour in Asia Pacific region, may restrain the market growth. Although, the food manufacturers can potentiate upon the masa corn products by exploring the white patches in Asia Pacific region.

Global Masa Corn Products Market: Key Players

Some of the prominent players identified in the global masa corn products market includes: Mesa Foods, LLC., Cargill, Incorporated, Gruma, S.A.B. de C.V, Archer Daniels Midland Company, Limagrain Céréales Ingrédients, Buhler AG, Bob's Red Mill Natural Foods., Cornexo GmbH, Bunge North America, Inc.

Regional analysis for Masa Corn Products Market includes

North America

US

Canada

Latin America

Brazil

Mexico

Rest of Latin America

Europe

Western Europe

Germany

France

U.K

Italy

Spain

Nordics

Benelux

Rest of the Western Europe

Eastern Europe

Poland

Russia

Rest of the Eastern Europe

Asia Pacific excluding Japan (APEJ)

China

India

ASEAN

Australia and New Zealand (ANZ)

Rest of APEJ

Japan

The Middle East and Africa

GCC Countries

North Africa

South Africa

Rest of MEA

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Report Highlights:

Detailed overview of parent market

Changing market dynamics in the industry

In-depth market segmentation

Historical, current and projected market size in terms of volume and value

Recent industry trends and developments

Competitive landscape

Strategies of key players and products offered

Potential and niche segments, geographical regions exhibiting promising growth

A neutral perspective on market performance

Must-have information for market players to sustain and enhance their market footprint.