Jonesboro, AR -- (SBWIRE) -- 11/17/2014 -- Consumer expectation is the driving force of the supply chain. E-commerce and the smartphone have rapidly shifted those expectations. Consumers want their shopping experience to be seamless between stores and devices. Hytrol Conveyor Company, Inc., manufacturer of advanced conveyor systems, controls, and solutions, released a video explaining omni-channel. Omni-channel is the complete integration of promotion, packaging, merchandising and pricing to create a unified experience, in-store and online.

To view the video, go to:
https://www.youtube.com/watch?v=LBoTKHwr0rU&index=3&list=PL4887E154B06B45E2

Hytrol's Director of Systems Development, Mitch Johnson, discussed how the supply chain is evolving to accommodate consumer demand, “There are several ways to incorporate omni-channel principles into business without experiencing a substantial capital expense.” Johnson included:

- Gradual growth driven investment: Steadily incorporate omni-channel principles over a period of time based on revenue.

- Area reconfiguration: Use existing equipment to process orders more efficiently for e-commerce expansion.

- Utilization of current facility: Use current inventory for in-store and e-commerce needs.

- Scalable conventional: Add on to current facility to accommodate multi-channel requirements.

About Hytrol Conveyor Company, Inc.
Hytrol Conveyor Co., Inc. (http://www.hytrol.com) designs and manufactures advanced conveyor systems, controls, and solutions for customers with processing, manufacturing, warehousing, and distribution needs. For over 65 years, Hytrol has demonstrated an unwavering dedication to understanding the unique material handling needs of businesses. Hytrol is focused on creating innovative, customized conveyor solutions that help companies achieve their goals.

Hytrol's consistent growth is strengthened by its Integration Partner Network, with over 100 locations worldwide. Hytrol’s Technology Center is the birthplace for many industry-changing solutions, such as EZLogic® accumulation conveyors and the E24™, an energy efficient, motor driven roller conveyor series. These technologies are complemented by Hytrol’s sortation offerings, the ProSort 400 Elite series high speed shoe sorter, as well as the ProSort MRT series narrow belt sorter.

Follow Hytrol on Twitter @hytrol

Hytrol Conveyor Co., Inc.
http://www.hytrol.com
Phillip Poston
Director of Communications
PR@hytrol.com
870-935-3700