Boston, MA -- (SBWIRE) -- 09/16/2013 -- Whilst manufacturers have always tried to avoid use of medical terminology in advertising for incontinence products (Kimberly-Clark with the Poise brand uses the term "light bladder leakage", whilst SCA Incontinence Care with its Tena brand refers to "unexpected leaks"), the leading producers always shared a similar approach when talking about different absorbency levels offered by their products. For instance, leading brands Poise and Tena both assign their products to a similar absorbency...

Euromonitor International's Incontinence in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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