Incontinence in the US - New Market Research Report
Whilst manufacturers have always tried to avoid use of medical terminology in advertising for incontinence products (Kimberly-Clark with the Poise brand uses the term "light bladder leakage", whilst SCA Incontinence Care with its Tena brand refers to "unexpected leaks"), the leading producers always shared a similar approach when talking about different absorbency levels offered by their products. For instance, leading brands Poise and Tena both assign their products to a similar absorbency...
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