IP Expert, Mr. Sanjeeth Hegde Points out the Pitfalls Start-Ups and Entrepreneurs Should Avoid in Order to Protect Their Innovations


Karnataka, India -- (SBWIRE) -- 09/24/2015 -- SiNApSE, a BananaIP Counsels initiative, conducted a seminar on "How to use Intellectual Property Rights to Build Your Business?" for start-ups in India.

Mr. Sanjeeth Hegde, Partner – BananaIP and the BIP Group, initiated the session by covering the fundamentals of IP for the participants. In the hour long session Mr. Hegde covered the entire realm of IP including patents, trademarks, copyrights, designs, trade secrets, etc.

Next, Mr. Sarthak Saran, Associate Partner – BananaIP, addressed the participants in the second session, covering trademarks. He discussed the significance of trademarks as an intellectual asset. He presented strategies that the participants could employ in using trademarks to build their brands. He further walked the participants through the trademark registration process in India.

Ms. Sharada Kalamadi, Associate Partner – BananaIP, addressed the participants in the third session. She introduced the concept of copyrights and steps involved in obtaining a copyright. She also went on to cover the significance of contracts, confidential information and trade secrets, terms & conditions, & privacy policies for websites.

Mr. Somashekar Ramakrishna, Partner – BananaIP and the BIP Group, took charge of the fourth session titled "Patenting for Businesses". He covered the crucial aspects of what start-ups need to be aware of with respect to protecting and utilizing patents for their business. The entire patent process, timelines, and other strategies were detailed for the participants.

The second to last session of the seminar was conducted by Mr. Nitin Nair, Partner – BananaIP & BIP Group, who discussed patent searching. The session involved live examples where the participants were taught how to effectively search for patents using some simple and generally available tools. Mr. Nair also shed light on patent filing in India and abroad.

Dr.Kalyan C. Kankanala, Managing Partner BananaIP and the BIP Group, presented the concluding session by enlightening the participants on the use of IP as an integral tool in business. He remarked on how IP could serve as an important weapon against counterfeiters and infringers. The strengths and limitations of a right holder were discussed here. The participants were made aware of the extent to which they could restrict competitors by building a safety wall around their business through IP.

Participants Feedback

"I have learnt the basics of IP and how to classify them under patents, trademarks, copyrights etc…. I understood the procedure to file for a patent, copyright, trademark and the timelines for each of them. We will implement IP by classifying the IP assets we have and leverage it to get more business."- Yuvraj Sarda, Mahindra Reva

"It was completely based on practical examples, which was very helpful in understanding the concepts very easily. The counselling session was very helpful, as we could share the insights of IP in business and get the necessary guidelines from the experts. We are basically a core IP company with potentially a large number of IP assets. Being a core company we will now focus more and more on identifying these assets and classifying them. We will try and file for more and more patents, trademarks etc…."- Ramnath Babu, BendFlex Research & Development.

Download Dr. Kalyan C. Kankanala's Book "IP For Startups" for free, on Amazon kindle between 21st September and 25th September, 2015 - http://goo.gl/snzse6

About BananaIP Counsels
BananaIP Counsels, formerly Brain League IP Services, founded in 2004 at the Indian Institute of Management (IIM) Bangalore's incubation center (NSRCEL), is recognized as an IP/Patent trailblazer in India. The firm's mission is to help clients maximize business value from their Intellectual Property (IP)/Patents, and gain competitive advantage in the market place. In its evolution from Brain League, BananaIP carries forward the firm's core values – Merger of Technology, Management and Law, Swift Adaptation to changes in competitive environment, and business driven approach to Intellectual Property (IP)/Patent Services.

Having worked with more than 600 clients across diverse industries such as Electronics, IT, Manufacturing, Automotive, Life Sciences, Entertainment and Academia in India, US Europe, Japan and other countries, BananaIP distinguishes itself as the best new-age Intellectual Property firm in the country.

BananaIP houses technology experts and attorneys who bring to the table, expertise and experience of working with Fortune 500 companies, Micro, Small and Medium Enterprises (MSMEs), International governmental agencies, educational/research institutions, and start-ups. Among the plethora of experts making Banana IP a successful and sought after venture are graduates from premier institutions, handpicked talent from across the globe, experienced technology experts and reputed attorneys. A blend of industry experience and domain expertise along with insight into business dynamics gives Banana IP's clients the edge to maximize business value from their Intellectual Property (IP).

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Contact Person: Rakesh Krishnan
Address: BananaIP Counsels 1st/2nd/3rd Floor, #40, 3rd Main Road, JC Industrial Estate, Kanakapura main road, Bangalore – 560062, Karnataka. INDIA
Phone: +91-80-26860414/24/34
Email: contact@bananaip.com