Boston, MA -- (SBWIRE) -- 07/30/2014 -- In 2013 jeans posted growth of 5% in volume terms, faring better compared with the review period. This positive performance was motivated by low increases in prices, aided by the revaluation of the exchange rate in the case of imported brands, the presence of private label brands, as well as strong promotional activities, with appealing discounts from 20% up to 70%.

Competitive Landscape

The competition in jeans is atomised in the formal market, but GCO Grupo Comercializadoras held the largest share in 2013, with 14% of retail value sales. The main brands from the company are Americanino, Chevignon, Naf Naf and Rifle Jeans, all in the premium segment, which showed a positive performance over the review period.

Industry Prospects

In the forecast period jeans is expected to see a value CAGR of 4% at constant 2013 prices and a CAGR of 5% in volume terms, faring better compared with the review period. Prices will continue to see a declining trend at constant 2013 prices, as a result of the intensification of the competition and promotional activity, which is likely to continue in the forecast period. On the other hand, an improvement in disposable incomes will also favour sales of jeans.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Colombia market research report includes

- Analysis of key supply-side and demand trends

- Detailed segmentation of international and local products

- Historic volumes and values, company and brand market shares

- Five year forecasts of market trends and market growth

- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Jeans in Colombia?

- What are the major brands in Colombia?

- How dynamic is the growth of clothing and footwear internet sales?

- What is the performance of women's clothing vs men's clothing?

- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders

- Track key industry trends, opportunities and threats

- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage

Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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