Boston, MA -- (SBWIRE) -- 07/16/2014 -- Juice companies experimented with new fruit flavours to expand their product portfolios and to differentiate them from existing brands. For instance, PepsiCo launched the refreshing drink 'Tropicana Coconut Fruit Blends' in 2013. In addition, Coca-Cola also extended its Minute Maid juice drinks (up to 24% juice) portfolio by adding a new flavour 'Guava'. The brands were made available across all retail channels especially modern retail stores in urban cities such as Delhi, Bangalore, Mumbai and Hyderabad.

Competitive Landscape

PepsiCo India Holdings Pvt Ltd emerged as the leader with off-trade value share of 26% in juice mainly due to the good performance of its brand Slice. The company promoted its brand Slice heavily through television advertising and in-store promotions in 2013. Additionally, the company also offered a free recharge of Rs20 on the purchase of bigger bottles of 7-Up and Slice to attract consumers.

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Industry Prospects

The rising health consciousness and changing food habits of consumers are set to remain the key drivers of the positive performance anticipated for juice during the forecast period. In addition, more consumers are likely to move from carbonated to juice-based drinks which is likely to drive further growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in India market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in India?
- What are the major brands in India?
- What are the flavour trends in fruit juice and vegetable juice?
- What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?
- What is the key on-trade distribution for fruit juice and vegetable juice in India?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 100% Juice, Cereal/Pulse-based Drinks, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

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